• Wealth management and planning
  • Investments – local and offshore
  • Retirement strategy – both before and after you retire
  • Tax strategies and overseeing your tax process
  • Advising you on your will and estate planning
  • Helping you with trusts

We are licensed to provide advice and intermediary services in the following categories:

  • Long-term Insurance categories A, B1, B1-A, B2, B2-A, C
  • Retail Pension Benefits
  • Pension Fund Benefits
  • Money market instruments
  • Shares
  • Debentures and securitised debt
  • Bonds
  • Participatory interest in a hedge fund


Our investment philosophy is to invest with renowned and transparent managers who have a proven track record over all financial market conditions, while keeping investing simple and cost effective. 

Our process starts by evaluating funds based on numerous criteria, including among others: skill and experience of the fund manager and support team; longevity and continuity of the fund manager; research and decision-making process; track record; size of the fund; access to the fund manager and fund information; platform availability; investment style and fees. 

We purchase further detailed specialised research where needed and consult external experts for additional input and information to support our own due diligence process. 

We do quantitative analysis of the funds and how they blend together to ensure that the combination can give superior returns with lower volatility and is appropriate for all market conditions and scenarios. 

We discuss our existing preferred funds monthly and compare them to funds which make up our “watch list”. We meet with the fund managers regularly to remain up to date with developments in the funds and ensure that the fund is behaving as we expect it to.  

At our quarterly Investment Committee we analyse and debate the funds we are using and make relevant adjustments if needed. 



Apex Private Wealth subscribes to the principles of the Financial Advisory and Intermediary Services Act, the FAIS General Code of Conduct and the FPI Code of Conduct. 

Conflict of interest

Our commitment to ethical and fair treatment includes our conflict of interest and confidentiality policies. If any circumstances arise where our interests may prevent us from giving you unbiased advice, we will discuss this with you. Our conflict of interest manual is available at our offices for clients to view.


Professional Indemnity 

 We have Professional Indemnity Cover with Marsh (PTY) LTD  underwritten by Leppard Underwriting 


Compliance officer

We adhere to all compliance guidelines and are audited regularly by an independent compliance officer. Our compliance officer is Mrs SL Schoeman (Moonstone Compliance). T +27(0)21 883 8000 sschoeman@moonstonecompliance.co.za  



Should you ever have a complaint, you would inform your adviser in writing who will then record your complaint and inform our compliance officer for action. If, after this step, you are still not satisfied, you can contact the Ombudsman for Financial Services.   T +27 762 5000 / 0860 066 3274    www.faisombud.co.za


The Protection of Personal Information

Apex Private Wealth is committed to protecting our clients’ privacy. We take practical and reasonable steps to comply with statutory requirements, in accordance with the Protection of Personal Information Act 4 of 2013, when we collect, store, process, and distribute personal information. 

Clients are welcome to contact our Information Officer to review a copy of Apex Private Wealth’s POPIA policy:
+27 11 802 0220

we believe good enough is not good enough